Globally, m-commerce sales already cover about 50% of all e-commerce sales in the world. The resulting product has been downloaded 10 million times and improved e-commerce sales by 25%. For example, Domino’s Pizza has invested in building a mobile app. Moreover, some of them even manage to improve online and offline sales. Modern companies utilise mobile apps to raise sales. Responsive customer support results in higher brand loyalty rates, which brings companies 4%-8% more revenue on average. A mobile app allows business owners to provide 24/7 customer support. To enhance sales, you need to establish proper communication between users and the store. Good customer service means a lot for businesses. Better customer support and more effective content.
For instance, by nailing the utterly accessible approach to user experience in their app, Uber has been able to gain around 82 million(!) users only in 5 years, having boasted only 11 million users in total in 2015. Statistically, around 79% of smartphone users buy things or services online using mobile devices in the past months. Wide audience (as of today there are over 6 billion smartphone users).In a more particular case, popular flash sale retail company Rue La La managed to get a 60% boost in user message open rates by experimenting with the design and messaging of their notifications. Statistically, around 46% of users stated that they use a mobile e-commerce app to discover more information on products and services.
The main benefits of mobile commerce are as follows: So far, mobile commerce includes mobile banking, mobile shopping, and digital wallets or online payment options. It demonstrates the natural progression of technology as modern users use mobile devices today more than any other one. It’s not a new trend or technology it’s an addition to e-commerce, the niche that has been around for more than ten years. M-commerce is a widely-used term for mobile commerce. But before we take a deeper look at the peculiarities of building e-commerce applications, let’s dive deeper into the phenomenon of mobile commerce. More and more people prefer buying goods and services online as this option is much more comfortable. As you can see, this industry is trending up.
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